lafountain Posted February 21, 2008 Report Share Posted February 21, 2008 I saw on another board that someone stated that the authentics were going to be $300 next season up from the $250 this season. Here is the post that was on that board. Per official catalog, Edge Authentics are going up in price for 2008-09 season: 2007-08: $250 for blank 2008-09: $300 for blank I PM'ed Wolf about this asking for possible confirmation and here is his response. Yes - it is likely that most sites will be selling the Authentic at around $300. This price increase is purely a reflection of the weakened US dollar vs Canadian dollar, which has driven up the cost for those retailers buying jerseys in US dollars. We buy in Canadian dolllars, so our cost will not really increase much next year, however we lost our shirt this year on Authentics because we had to sell them at $250 to be competitive with the US market price. Everywhere else in Canada, Authentics were already $300. Next year, we will likely be at around $295 (depending on where the market price is set by others like NHL.com - which will most likely be $299). As for Replicas, they will also most likely go up from about $115 to $125, once again strictly due to the US greenback... can't blame Reebok. We wish we could keep our prices lower here at IJ, but overall we took a HUGE hit this year because we bought our merchandise based on prices set over a year ago, so everything cost more in CAD (as manufacturers set prices based on the market a year in advance. At that time, the CAD dollar was 10-15% weaker than the US dollar). However once the season was upon us, the US prices that we set to remain competitive, brought us in 10-15% less in Canadian dollars - so it was a triple whammy for us: We bought merchandise at prices that were set much higher than our competition south of the border, we had to lower our US selling prices to remain competitive with our US competition, and lower our CAD prices to keep our Canadian customers happy. And to top it all off... in the end, the US dollars we took in when we sold our goods, were worth less when converted to CAD. Next year, we should be on a more level playing field, so we should be more competitive on pricing since the buying price gap between US and Canadian retailers has narrowed. We will always do our best to offer the most competitive prices possible, and feel we will be able to do that more so next year - however the market value of goods manufactured outside of the US will unfortunately be higher across the board as a result of the economy. Feel free to post this reponse on the BB if you want. CW While this likely means I will look for deals whenever I can find them, my jersey purchases next year will definitely be less than they are this and in previous seasons. Thanks for your response Wolf. Quote Link to comment Share on other sites More sharing options...
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