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ads on jerseys a possibility...


IIHFjerseycollector
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http://www.usatoday.com/sports/2009-07-28-jersey-ads_N.htm

"The NHL — which pushed the envelope 30 years ago by allowing teams to sell advertising on the boards — is going high-tech to attract corporate dollars by offering marketers the chance to insert so-called "virtual" ads inside national game telecasts on NBC and Versus. These computer-generated signs, typically superimposed on the crowd, are only visible to TV viewers. and not to fans at the game.

"As with anything new, you weigh tradition with the commercialization of sports," NHL deputy commissioner Bill Daly says. "Obviously, sports are becoming more commercialized each and every year. We have that debate internally all the time. Where do you draw the line? How much is too much? You have to protect the look and feel of the game. You look at professional hockey played in Europe and there's advertising on jerseys and on the ice. You can have so much advertising on the ice that it can be distracting to players. There's a balance there.""

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http://www.usatoday.com/sports/2009-07-28-jersey-ads_N.htm

"The NHL — which pushed the envelope 30 years ago by allowing teams to sell advertising on the boards — is going high-tech to attract corporate dollars by offering marketers the chance to insert so-called "virtual" ads inside national game telecasts on NBC and Versus. These computer-generated signs, typically superimposed on the crowd, are only visible to TV viewers. and not to fans at the game.

"As with anything new, you weigh tradition with the commercialization of sports," NHL deputy commissioner Bill Daly says. "Obviously, sports are becoming more commercialized each and every year. We have that debate internally all the time. Where do you draw the line? How much is too much? You have to protect the look and feel of the game. You look at professional hockey played in Europe and there's advertising on jerseys and on the ice. You can have so much advertising on the ice that it can be distracting to players. There's a balance there.""

I hope this doesn't happen, but I think its inevitable. Nothing will be a thrill quite like seeing a jersey like the Wings or Blackhawks (or any for that matter) with a giant advertisement on there. How about having a Rangers jersey with a giant black and yellow logo on it. Those European jerseys look too busy IMO and take away from the team's logo. I think they'll do the same here.

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DON'T LET THIS HAPPEN HERE!

Helminen.jpg

The Champions Hockey League made such a huge deal out of how refreshing and clean their sponsorless look. Learn from their mistakes.

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